Amit Lennon

Copyright Amit Lennon 2013

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Friday 14 June 2013

Personal project exhibited at Photofusion Gallery

One of my photos from a personal Project called Street Map was chosen for the Photofusion gallery AMPS group show 2012 in November - December.
This is part of a colour lead series all shot in total reportage street photography style in London.
More on this in later posts.

BTC - in Windrush Square


The Nike, Brixton Top Cats portraits in Situ, in Brixton's Windrush Square.


Thursday 13 June 2013

Brixton Top Cats and Nike

I was lucky enough to be asked by Nike to create a set of portraits for the World Basketball Festival 2012, of The Brixton Top Cats, basketball team. 
The event put on in Brixton, London by Nike, is a showcase of local and international basketball talent and they wanted to show off the Local Team.



The Top Cats are Arguably the most famous basketball club in England, with a Trophy cabinet and Alumni to rival any club in the country. The Clubs mission is to provide high quality opportunities for young people in South London, both on the court and in the wider areas of life.
I decided to treat the portraits of each player in an equal way, with no reference to there current status in the team and to shoot them all on the streets of Brixton.



The set of portraits were displayed 'life sized' in Windrush square in the centre of Brixton during the festival weekend. The locations that the portraits were shot in were aimed to look strangely familiar, edges of place that some might recognise, but are not too obvious. Nike also lightly styled the shoot adding there clothes or using the subjects existing Nike kit.



Left - Jimmy Rogers founder of the club, Brixton legend, and father figure to may or the players including Alumni Luel Deng (NBA, Chicago Bulls star).

The show attracted lots of attention and ended up being on display for 6 weeks instead of the 1 week that it was originally allocated.


Check out the full set of portraits on my website



Wednesday 12 June 2013

We are In Drought! - Thames Water Ad campaign

This was a Advertising Campaign that I did for Thames water last year. It was shot in March 2012, it hadn't rained for a while and Thames Water where concerned that their reservoirs were depleted through the winter! 
I went out to The River Pang and The River Kennet in Oxfordshire and shoot the driest bits of the river beds. 
The Ads went out on the London Tube,  buses, bus stops etc. 




Unfortunately for Thames water it started raining in April and didn't really stop until August and the UK had its wettest summer since records began.... 
So a very successful ad campaign!





It really was dry.
Some of the other shots used in connection with the campaign.
The Ad Agency was October Sun.